Design in business is advertising, and/or branding. A part of a successful business is successful advertising. Today, we are all gifted by Mark Zuckerberg and other social media creators, the power of social media. Here are some tips on how to protect and promote your brand in today’s digi-age:
1. A good advertising campaign
A good designer is a good advertiser. An experienced designer can give you the best logo design, and advertising materials. Especially if you’re new because this might be how people will decide if they want to do business with you. Bad layouts might ruin your brand and thus you’re customers trust.
A good designer also has original ideas and will, thus, avoid you from having some issues with plagiarism. These issues are, of course, bad for the image of your business
2. Be mindful of your logo design
As a brand, you might be putting up the logo in your letterheads, packaging, and even uniforms. That’s why it is only essential to think hard on your logo design. Don’t be afraid to spend more on a small image, because you’re might spend again for printing another set of materials with an updated logo. An experienced designer may know how to make a good design for a logo in a short period of time, but keep in mind that you are paying them based on experience. If they are good enough, you won’t have to worry about printing your materials again risks.
3. Print Advertising
Even in today’s digi-age, prints are still useful. Especially in letterheads. Ask your designer to give you a greyscale copy of the logo, and use that for documents that needs copying. This will make every element of the design in your logo still be visible after several copies. Look for a printing service that has the best print quality for your advertising materials. Better yet, look for a printing service that offers free shipping of the printed materials. This way, you save time, money, and effort. Remember that this is how you present your business, so it is only best to choose best quality for your needs.
4. Get your social media going.
A lot of customers use social media to communicate with the business. Some follow up orders, some asks for additional information about the business. Generally, most people are on social media, especially younger markets. Businesses take this as an advantage to them. Daily social media engagements are often used to advertise. So in a way, it’s like free advertising. Social media also offer paid advertisement, which will reach a target market that is not within your follower list.
Visual aesthetics are important in advertising. It is one of the key factors in social media engagement. One of the things that the customer looks at in business is consistency. Make sure that your print advertising is consistent with your social media. It is also important to consult with your printing service first, because most prints in mode of CMYK.
5. Make your engagement organic.
People tend to like authenticity. So combine that with aesthetics, you’ll sure gain market. Make sure every corner of your social media has a touch of your brand. Careful not to overdo it because it may look overwhelming for the customers. Reflect this with you print ads, because false advertising looks bad on your brand. Also, make sure that the contents are not offensive, because social media people are very sensitive to certain issues. Reactions of the market that you are not targeting are also important, so it’s best to just avoid ideas that may be offensive to some.
AA Design and Print 
[…] Now, the big question is, does brochures and leaflets still important in branding and marketing? The answer is absolutely yes. Though these are not the most important marketing tool, they are an integral part of a company’s branding process along with the website, social media accounts, advertising and other marketing efforts. […]
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