Many people starting up a business may find this logo maker app convenient, but it is not always effective. Free, easy, and quick solutions may be tempting but there dangers that may happen in the future. As your business grows, you should be extra careful with branding and logo use. This article will focus on the negative effects of using logo maker for your business, and how will affect your business in the future.
What is a logo maker and how does it work?
It is a website or software that generates a logo for you. You can modify it and change the icons if you think that there are a more appropriate icons for your logo. You can choose your preferred text color, text style, and text size. You can also add icons and shapes. The icons are already there and you can already visualize what your logo will look like. The icons are cute, the interface of the website is cool and aesthetically appealing. But logo design is not just about aesthetics, it is also about branding.
What could go wrong?
Most logo maker provides you with varieties of logo ideas and logo elements to choose from, all these are also accessible to all. So there might be a chance of having a similar logo design from other people. Yes, some of it is very simple icons and shape which will less likely cause you any trademark/copyright issues in the future. But there are some guidelines in making a logo that the designer only knows. Like, shape or icon-based are less prone to plagiarism than text-only logos.
A logo should make the business stand out. It should symbolize and represent your business. It’s supposed to make people remember your business. When they see that image, they immediately associate it with your business. Every time you provide them with a great product or service, they remember your logo. This is why originality is very important with logo making, you want that logo to be associated with you, and only you. It shouldn’t cause confusion with the other brand towards the market when this happens, you’re going to have problems.
What is a logo designer and how do they work?
A logo designer is a creative individual who designs a logo based on the company’s business branding and their original ideas. The designer must know the company’s profile to be able to apply the company’s brand into the logo. In this sense, hiring a designer is better because it can give your logo a deeper application of your brand and what the company stands for. They should then plan ideas, and sketch out a possible designs for the logo.
“There is no measurable limit in the skill of a creative individual, but a limit exist in a logo maker app.”
It is also important to research other logos to avoid coincidental similarity. There have been trademark lawsuits between designers, most of them designing for big brands like 3M and Formula 1. Imagine the chaos of using a logo made from a computer-generated logo maker.
Using a logo maker is not advisable if you have a bigger vision for your company. Most people, especially on social media, are somewhat sensitive. Having lawsuit issues about this kind of matter may leave a dent in your brand.
AA Design and Print 